Strategic Marketing and Branding Expert

5 days ago

Saddar Town, Pakistan beBee Careers Full time
Job Description:

As a Senior Marketing and Communications Professional, you will be responsible for formulating and executing a strategic marketing and communication plan. This includes managing and directing the marketing, communications, and public relations staff, as well as coordinating with all departments at the strategic and tactical levels.

The ideal candidate will have a proven track record of developing and executing comprehensive communications, marketing, and branding strategies that align with the organization's goals and aspirations. They will also possess excellent creative, analytical, and organizational skills, with the ability to work independently and within a team.

In this role, you will lead marketing, public relations, communication, and branding functions across campus, working closely with staff and faculty to identify and communicate key messages throughout multiple campaigns and media while maintaining brand consistency.

You will develop and execute a proactive institute-wide communications, marketing, and branding strategy that integrates brand identity and messaging consistently and effectively across all digital platforms.

Responsibilities include articulating the organization's image and brand in the delivery of its message to all constituents, developing programs necessary to communicate the organization's mission and performance to the public, and managing constituent information databases for marketing and research purposes.

Additionally, you will direct the creation of materials for fundraising campaigns, events, and general information, as well as convene cross-functional teams to leverage digital resources strategically and ensure consistent branding across digital spaces.

This is an opportunity to serve as the institute-wide point person for digital initiatives, proactively assessing and adopting emergent technologies and strategies to develop new programs accordingly.

Key Skills and Qualifications:

  • Demonstrated successful experience making presentations
  • Experience developing and managing budgets
  • Excellent creative, analytical, and organizational skills
  • Demonstrated experience and understanding of customer service
  • A track record as a change agent with proven ability to develop and implement plans during growth and transition
  • Senior leadership experience in public, visual, and media relations; publications; advertising; website development; social media; enrollment marketing; and electronic communications

Benefits and Others:

Please note that the details of salary, benefits, and other perks will be discussed during the interview process.

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