
Digital Content Strategist
6 days ago
Job Title: Digital Content Strategist
About the Role:
We are seeking a highly skilled and creative Social Media Officer to join our team. The successful candidate will be responsible for developing and implementing an effective social media strategy that attracts and engages with our target audience.
Key Responsibilities:
- Develop a comprehensive social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
- Create and curate high-quality content (text, images, video) that resonates with our audience and encourages community engagement.
- Set up and optimize our social media presence across multiple platforms to increase brand visibility.
- Moderate user-generated content to maintain a positive online reputation.
- Analyze social data and metrics to inform future content and engagement strategies.
- Collaborate with other teams to manage reputation, identify key players, and coordinate actions.
Requirements:
- Bachelor's degree in Communications, Marketing, Business, New Media, or Public Relations.
- Proven experience in social media marketing or digital media.
- Excellent writing, editing, presentation, and communication skills.
- Demonstrable social networking experience and analytics tools knowledge.
- Familiarity with web design, development, CRO, and SEO principles.
- Knowledge of online marketing channels and a good understanding of major marketing trends.
- Positive attitude, attention to detail, and customer-centric approach.
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