Marketing Communications Specialist

3 days ago


Faisalabad City Tehsil, Pakistan JS Engineering Systems Full time

As a Marketing Communications Specialist at JS Engineering Systems, you'll play a vital role in shaping the company's brand presence and digital strategy. You'll be responsible for developing and implementing impactful marketing campaigns that drive business growth.

Responsibilities:
  1. Marketing Strategy & Creative Design:
    Develop compelling marketing strategies and creatively designed visual assets, including graphics, infographics, and presentations, to support branding efforts. Ensure brand consistency across all digital and print media by following established brand guidelines.
  2. Website Management & Digital Marketing:
    Manage and update the company website to ensure an optimized user experience, SEO alignment, and mobile responsiveness. Assist in executing paid and organic marketing campaigns, tracking CTR, engagement rates, and ROI to drive strategic improvements.
  3. Content Creation & Social Media:
    Create engaging content for blog posts, social media platforms, email campaigns, and digital ads. Plan and execute social media campaigns, ensuring they align with brand messaging and target audience behavior.
  4. Marketing Automation & Email Campaigns:
    Design and implement email marketing campaigns, ensuring effective copywriting, personalization, and automation for higher engagement and conversion rates. A/B test email campaigns and analyze open rates, click-through rates, and customer engagement trends.
  5. Analytics & Campaign Optimization:
    Track key performance indicators (KPIs) and use Google Analytics, Facebook Ads Manager, and other analytics tools to optimize campaigns. Conduct competitor analysis and audience research to refine marketing strategies.


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