
Innovative Digital Marketing Professional
4 days ago
Job Overview:
The TalentPop App is seeking a dynamic and strategic Influencer Marketing Manager to help shape the future of e-commerce through impactful influencer partnerships. The ideal candidate will have a strong marketing background, passion for influencer marketing, and a results-driven approach.
Key Responsibilities:- Create Strategic Plans: Develop influencer marketing plans that align with overall marketing objectives, brand goals, and measurable KPIs.
- Sourcing Talent: Identify and engage influencers who resonate with our target audience and campaign goals.
- Cultivate Partnerships: Build and maintain strong, professional relationships with influencers, agencies, and brand partners.
- Manage Campaigns: Oversee campaign timelines, content creation, and deliverables in collaboration with influencers and the marketing team.
- Ensure Quality Control: Provide creative direction and review influencer content to ensure it aligns with brand identity and campaign messaging.
- Analyse Performance: Use analytics tools to measure performance, generate reports, and optimize future marketing initiatives.
Requirements:
- At least 1 year of proven experience in influencer marketing, with a solid background in broader marketing campaigns.
- Exceptional relationship-building, negotiation, and communication skills.
- In-depth understanding of social media platforms, influencer trends, digital marketing strategies, and audience engagement tactics.
- Strong analytical skills with the ability to interpret performance data and translate insights into actionable strategies.
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