Social Media Marketing Lead

7 days ago


Karachi, Sindh, Pakistan beBee Careers Full time

Job Title: Brand Social Media Manager

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Job Description:

We seek an experienced Brand Social Media Manager to oversee the social presence of multiple brands across various platforms. The ideal candidate should possess a strong understanding of digital marketing strategy, analytics, and social trends.

Key Responsibilities:

  1. Manage social media accounts for multiple brands across all major platforms, including Facebook, Instagram, TikTok, Snapchat, Pinterest, Twitter, and YouTube.
  2. Develop and execute paid advertising campaigns for Facebook/Instagram, TikTok, and Snapchat, focusing on fashion, banquet/event venues, and medical supplies.
  3. Track, refine, and expand paid campaigns, including daily budget management and performance analysis.
  4. Set up and manage Meta Commerce tools, including Facebook Shop, Instagram Shop, and Commerce Manager.
  5. Develop comprehensive and organized monthly social media calendars for each brand.
  6. Stay updated with ongoing trends, viral reels, and trending topics relevant to the industries through content research.
  7. Collaborate with photographers and graphic designers to provide creative direction aligned with U.S. fashion trends.
  8. Host weekly meetings with Facebook account managers, creative teams, and internal management.
  9. Apply advanced audience segmentation, targeting, and retargeting strategies to boost ad performance.
  10. Evaluate and resolve technical issues related to Meta Pixel, Conversion API, and Domain Verification.

Requirements:

  • Proven experience in managing multi-brand social media accounts and running paid ad campaigns.
  • A deep understanding of digital marketing strategy, analytics, and social trends.
  • Familiarity with Meta Business Suite, Ads Manager, and e-commerce tools.
  • The ability to lead creative direction and collaborate with cross-functional teams.
  • Awareness of U.S.-based fashion, seasonal trends, and content culture.
  • Technical knowledge of ad tracking tools and domain-level integrations.
  • Excellent communication and organizational skills.

Benefits:

  • Punctuality bonus
  • Performance bonus
  • Growth opportunities
  • 15 annual paid leaves
  • Annual leave encashment
  • Yearly increment
  • Paid overtime
  • Alternate Saturdays off
  • Annual picnics/dinners
  • Opportunity to work for top-rated US brands

Job Timings: 08:30 PM to 05:30 AM (Night Shift) — may change due to daylight saving

Job Type: Full-time

Seniority Level: Mid-Senior level

Employment Type: Full-time

Job Function: Marketing and Sales

Industries: IT Services and IT Consulting



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