Email Campaign Specialist

2 weeks ago


Lahore, Punjab, Pakistan Software Finder Careers Full time

Salesforce delivers innovative solutions that help businesses thrive in today's competitive landscape. Our team is seeking an experienced Email Campaign Specialist to manage and execute email marketing campaigns, optimize performance through A/B testing, and maintain campaign data within Salesforce.

Job Description:
  • Manage and execute email marketing campaigns from start to finish, ensuring high-quality content and timely delivery.

  • Optimize email performance through A/B testing, analyzing metrics and making data-driven decisions to improve results.

  • Maintain and update campaign data within Salesforce, adhering to industry best practices and company standards.

  • Develop and implement effective email marketing strategies to engage target audiences, increasing brand awareness and driving business growth.

  • Collaborate with the sales team to identify and flag positive responses for follow-up, contributing to revenue growth and customer satisfaction.

  • Log campaign activities and updates in JIRA or other project management tools, ensuring transparency and accountability.

  • Support additional tasks as assigned by the reporting manager, contributing to the overall success of our marketing efforts.

Requirements:
  • Bachelor's degree in Marketing, Business, or a related field.

  • 3-5 years of experience in email marketing, CRM management, or digital marketing.

  • Hands-on experience with Salesforce and marketing automation tools.

  • Strong understanding of email campaign execution, A/B testing, and performance tracking.

  • Experience in lead nurturing and email deliverability best practices.

  • Familiarity with JIRA or other project management tools.

  • Excellent analytical and problem-solving skills.

  • Strong attention to detail and ability to work in a fast-paced environment.

This role offers an exciting opportunity to grow your career in a dynamic and innovative company. Apply now to join our team



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