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Digital Marketing Expert

2 weeks ago

Karachi, Sindh, Pakistan beBee Careers Full time
Lead Digital Marketing Strategist

We are seeking a seasoned digital marketing expert to spearhead our marketing efforts and build a high-performing team from the ground up. The ideal candidate will possess a deep understanding of digital marketing strategy, execution, and campaign measurement.

The role encompasses various responsibilities, including:

  • Marketing Department Setup: Establishing a structured in-house digital marketing team and strategy.
  • Salesforce-Specific Campaigns: Designing and implementing targeted marketing campaigns tailored to Salesforce-based solutions, products, and services.
  • Website & SEO Optimization: Enhancing website performance and content for search engines, overseeing regular updates, UI/UX improvements, and SEO audits.
  • Social Media Management: Managing all company social media accounts, planning, executing, and engaging with target audiences on LinkedIn, Twitter, Instagram, and other platforms.
  • PPC & LinkedIn Ads: Planning and executing paid campaigns on LinkedIn and Google Ads to target key verticals, such as Healthcare, Automotive, Public Sector, and more.
  • Email Marketing: Creating and managing lead-nurturing email campaigns, newsletters, and drip sequences using tools like Mailchimp, HubSpot, or Pardot.
  • Content Creation: Writing and coordinating blogs, landing pages, whitepapers, case studies, and LinkedIn posts that resonate with target industries and personas.
  • Analytics & Reporting: Tracking campaign performance, lead generation metrics, and website traffic using tools like Google Analytics, HubSpot, Salesforce CRM, and others.

The ideal candidate will possess:

  • A Bachelor's degree in marketing, business, communications, or a related field.
  • 5+ years of hands-on digital marketing experience in a B2B tech or SaaS environment.
  • A strong understanding of the Salesforce ecosystem (Sales Cloud, Service Cloud, Industry Clouds).
  • Experience with vertical-specific marketing (e.g., Healthcare, Automotive, Real Estate, Public Sector).
  • Proficiency with SEO tools (Ahrefs, SEMrush), PPC platforms (Google Ads, LinkedIn), and marketing automation (HubSpot, Mailchimp, Pardot).
  • Excellent copywriting, content creation, and visual storytelling skills.
  • The ability to work independently, take initiative, and lead projects from concept to execution.