Digital Marketing Strategist

1 day ago

Lahore, Punjab, Pakistan beBee Careers Full time 1,500,000 - 2,000,000
Key Responsibilities
  • Social Media Strategy: Develop a comprehensive social media strategy that engages target audiences, including prospective students, educators, counsellors, parents, donors, and general audiences.
  • Content Creation: Create original, high-quality content for various social media channels, such as Facebook, Twitter, Instagram, LinkedIn, and YouTube.
  • Channel Management: Manage the university's main social profiles on different social media platforms, ensuring consistent branding and messaging.
  • Trend Monitoring: Continuously monitor social media trends to adjust the strategy and maintain relevance and effectiveness.
  • Paid Advertising: Collaborate with the marketing team to develop and execute paid social media advertising campaigns.
  • Creative Collaboration: Work closely with the media team to lead photography and videography content creation for social media.
  • Strategic Planning: Build and maintain a content calendar for admission campaigns, donor, and alumni engagement.
  • Metric Analysis: Track, report, and respond to social media metrics and engagement, making adjustments when necessary.

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