Market Research Strategist

7 days ago


Lahore, Punjab, Pakistan ECS Full time

ECS, a leading footwear retailer, has established itself as a household name in Pakistan since its inception in 1954. Our journey began at Lahore's Anarkali Bazaar, where we opened our first store.

Role Overview

We are seeking an experienced Senior Market Researcher to spearhead data-driven insights that inform our business strategies. The ideal candidate will conduct thorough market research, analyze trends, and provide actionable recommendations to drive business growth.

Key Responsibilities:
  • Conduct comprehensive market research and competitor analysis to identify emerging trends and opportunities.
  • Utilize statistical tools (Excel, Power BI, SQL) for data analysis and reporting.
  • Develop policies and strategies based on research findings.
  • Provide insightful analyses through quantitative and qualitative research methodologies.
  • Communicate findings effectively with stakeholders and collaborate with cross-functional teams.

To succeed in this role, you will require strong analytical and quantitative research skills, proficiency in statistical and data visualization tools, excellent communication and presentation skills, and the ability to work independently and within a team.

Requirements:

We are looking for candidates with a Bachelor's or Master's degree in Marketing, Business, Economics, Statistics, or a related field.

A minimum of 2-5 years of experience in market research, data analysis, or a similar role is essential.


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