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Manager of Integrated Marketing
6 days ago
As a Manager of Integrated Marketing, you will play a crucial role in driving our integrated marketing platform forward by owning feature sets related to search, bid management, and online advertising.
Responsibilities:- Lead cross-functional teams to prioritize enhancements and coordinate feature implementation.
- Transform business information needs into actionable requirements, document them, and present them to stakeholders with quantified business cases.
- Continuously conduct customer and market research to inform and prioritize roadmap deliverables.
- Develop and manage short and long-term product roadmaps.
- Oversee go-to-market planning and launch activities with sales and marketing teams.
- Establish pricing methodologies for products, including quoting tools, and provide offer review and approval functions.
- Drive company-wide go-to-market plans, ensuring seamless execution across departments.
- Assess potential partner relationships for the product.
- Optimize the performance and profitability of our sites and online products.
- Proven experience in developing online marketing applications or similar.
- Familiarity with the software development lifecycle.
- Exceptional analytical, writing, verbal, and time management skills.
- Web development skills are an asset.
- Able to drive change and effect process improvements.
- Exceptional customer experience judgment and analytical creativity.
- Strong leadership skills to drive consensus.
- Effective communication skills to articulate feature trade-offs and product design choices.
- Knowledge of web standards, design, and usability.
- Proficient in Microsoft Office applications.
Join our team as a full-time, permanent Manager of Integrated Marketing.
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