Manager of Integrated Marketing

6 days ago


Karachi, Sindh, Pakistan Esoul (Pvt.) Limited Full time
Role Description

As a Manager of Integrated Marketing, you will play a crucial role in driving our integrated marketing platform forward by owning feature sets related to search, bid management, and online advertising.

Responsibilities:
  1. Lead cross-functional teams to prioritize enhancements and coordinate feature implementation.
  2. Transform business information needs into actionable requirements, document them, and present them to stakeholders with quantified business cases.
  3. Continuously conduct customer and market research to inform and prioritize roadmap deliverables.
  4. Develop and manage short and long-term product roadmaps.
  5. Oversee go-to-market planning and launch activities with sales and marketing teams.
  6. Establish pricing methodologies for products, including quoting tools, and provide offer review and approval functions.
  7. Drive company-wide go-to-market plans, ensuring seamless execution across departments.
  8. Assess potential partner relationships for the product.
  9. Optimize the performance and profitability of our sites and online products.
Skills and Qualifications:
  1. Proven experience in developing online marketing applications or similar.
  2. Familiarity with the software development lifecycle.
  3. Exceptional analytical, writing, verbal, and time management skills.
  4. Web development skills are an asset.
  5. Able to drive change and effect process improvements.
  6. Exceptional customer experience judgment and analytical creativity.
  7. Strong leadership skills to drive consensus.
  8. Effective communication skills to articulate feature trade-offs and product design choices.
  9. Knowledge of web standards, design, and usability.
  10. Proficient in Microsoft Office applications.

Join our team as a full-time, permanent Manager of Integrated Marketing.



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