Digital Marketing Strategist

3 days ago


Karachi, Sindh, Pakistan beBeeSpecialist Full time 2,000,000 - 4,000,000
About the Role

We are seeking a highly skilled Digital Marketing Strategist to drive our online presence and improve customer engagement.

Key Responsibilities
  • Develop and execute a comprehensive search engine optimization (SEO) strategy to increase organic traffic, improve rankings, and enhance user experience across our content and product pages.
  • Conduct keyword research to identify high-impact opportunities and gaps across our product and content categories.
  • Optimize on-page SEO, including site structure, metadata, internal linking, and content enhancements.
  • Collaborate with engineering to improve site speed, crawlability, indexation, and structured data implementation.
Link Building & Off-Page SEO
  • Develop and lead a scalable link-building strategy to grow domain authority and rankings for competitive keywords.
  • Build relationships with relevant websites, bloggers, publishers, and industry partners for guest posting, mentions, and backlinks.
  • Leverage digital PR tactics, product-led content, and partnership outreach to acquire high-quality, white-hat backlinks.
  • Monitor and report on backlink profile health and link acquisition performance.
Content Optimization & Collaboration
  • Partner with the content team to ensure SEO best practices are embedded into all editorial, product, and landing pages.
  • Define and oversee a scalable content roadmap driven by search demand and business priorities.
  • Collaborate with creative, product, and UX teams to enhance SEO performance and on-site engagement.
Performance Analysis & Growth
  • Monitor and analyze site performance using tools like Google Search Console, GA4, Ahrefs, and SEMrush.
  • Audit the website regularly and prioritize fixes based on impact.
  • Stay up-to-date with SEO algorithm changes, trends, and new tools. Implement best practices and future-proof strategies.


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