Performance Advertising Specialist

5 days ago


Lahore, Punjab, Pakistan beBee Careers Full time

Job Overview:

We are looking for a skilled Performance Advertising Specialist to join our team. The successful candidate will be responsible for developing and implementing effective digital marketing strategies to achieve business goals.

Key Responsibilities:

  1. Plan, execute, and optimize paid advertising campaigns across multiple platforms.
  2. Monitor campaign performance daily to ensure key performance indicators are met.
  3. Conduct audience research, keyword planning, and A/B testing of creatives and ad copy.
  4. Implement conversion tracking, pixel/tag setup, and Google Analytics reporting.
  5. Collaborate with designers and content creators to develop high-performing ad assets.
  6. Provide regular performance reports and insights for internal teams and clients.
  7. Stay up-to-date on platform updates, industry trends, and new tools/technologies in performance marketing.

Requirements:

  • 1–2 years of experience in managing and optimizing paid media campaigns.
  • Proficiency in Google Ads, Meta Business Suite, Google Analytics, and Google Tag Manager.
  • Strong understanding of performance metrics and data-driven decision making.
  • Familiarity with A/B testing strategies, retargeting campaigns, and audience segmentation.
  • Basic knowledge of SEO, landing page optimization, and funnel strategy is a plus.
  • Strong analytical skills with the ability to draw actionable insights from data.
  • Excellent communication, time management, and organizational skills.

What We Offer:

  1. A competitive salary commensurate with experience.
  2. Opportunities for professional development and growth.
  3. A dynamic, healthy, supportive, and inclusive work environment.
  4. Access to the latest tools and technologies.
  5. Exciting projects and the chance to make a real impact in a rapidly growing industry.
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