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6 days ago
As a skilled and performance-driven Paid Advertising Specialist, you will be responsible for managing and optimizing paid advertising campaigns across major platforms to drive business growth and revenue.
The ideal candidate will have a strong understanding of conversion tracking, pixel implementation, and retargeting strategies, as well as a deep grasp of analytics tools and advertising software. They will also possess excellent communication and collaboration skills to work effectively with cross-functional teams.
Key Responsibilities:- Develop and execute comprehensive paid advertising strategies to achieve marketing objectives.
- Conduct in-depth keyword research, audience targeting, and competitor analysis to optimize campaign performance.
- Create and optimize ad creatives, copy, and landing pages to improve engagement and conversions.
- Monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROAS) to inform data-driven decisions.
- A/B test creatives, placements, and audiences to continually improve campaign effectiveness.
- Produce regular performance reports and provide actionable insights for continuous improvement.
- Proven experience in managing multiple paid advertising platforms, including Google Ads and Facebook Ads.
- Deep understanding of conversion tracking, pixel implementation, and retargeting strategies to maximize ROI.
- Strong grasp of analytics tools and advertising software to inform data-driven decision making.
- Bachelor's degree in Marketing, Business, or a related field (preferred).
- A dynamic and collaborative work environment.
- Ongoing training and professional development opportunities.
- A competitive salary and benefits package.
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