Strategic Marketing Professional

2 days ago

Lahore, Punjab, Pakistan beBeeMarketing Full time 1,200,000 - 2,400,000

Job Title: Strategic Marketing Professional

Key Responsibilities:

  1. Market research and analysis to track brand positioning, competitors, and market trends.
  2. Conduct competitor analysis, pricing strategies, and provide reports for further decision-making.
  3. Develop a yearly marketing plan aligned with the organization's business strategy.
  4. Collaborate with top management to select and develop brand elements according to established criteria.
  5. Serve as liaison between the company and creative organizations during integrated marketing campaigns.
  6. Oversee electronic marketing efforts, including website design, maintenance, email marketing, and social media presence.
  7. Represent the brand at commercial and cultural events.
  8. Design and conduct brand promotion activities during off-peak seasons.
  9. Plan quarterly customer service training seminars for retail staff.
  10. Conduct mystery shopping activities and take actions based on customer feedback.

Requirements:

  • Effective market research and analysis skills
  • Strong analytical and problem-solving abilities
  • Excellent communication and collaboration skills
  • Ability to think strategically and creatively
  • Knowledge of digital marketing tools and platforms
  • Experience in event planning and execution
  • Passion for building strong brands and customer relationships

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