Digital Marketing Executive

5 days ago


Karachi, Sindh, Pakistan HR Outsourcing and Consulting Full time

Job OverviewWe are seeking a highly skilled Digital Marketing Professional to lead and execute our web, SEO/SEM, marketing database, email, social media, and display advertising campaigns. This is an exciting opportunity to drive business growth through innovative digital strategies.

Key Responsibilities:
  • Campaign Planning and Execution: Plan and execute comprehensive digital marketing campaigns across multiple channels, including web, SEO/SEM, marketing database, email, social media, and display advertising.
  • Social Media Presence: Design, build, and maintain our social media presence to engage with target audiences and promote brand awareness.
  • Performance Measurement and Reporting: Measure and report the performance of all digital marketing campaigns, assessing against established goals (ROI and KPIs).
  • Trend Identification and Optimization: Identify trends and insights, optimizing spend and performance based on data-driven analysis.
  • Strategic Growth Initiatives: Develop and implement new and creative growth strategies to drive business expansion.
  • Experimentation and Conversion Testing: Plan, execute, and measure experiments and conversion tests to enhance user experience and optimize campaign performance.
  • Cross-Functional Collaboration: Collaborate with internal teams to create landing pages and optimize user experience across multiple touch points.
  • Customer Experience Evaluation: Utilize analytical skills to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Conversion Point Instrumentation: Instrument conversion points and optimize user funnels to maximize campaign effectiveness.
  • Vendor Partnerships: Collaborate with agencies and other vendor partners to achieve shared objectives.
  • Emerging Technology Evaluation: Evaluate emerging technologies, providing thought leadership and perspective for adoption where appropriate.


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