Visual Experience Designer

Digital Experience Creative Designer

This pivotal role shapes digital experiences by crafting visually compelling and user-centered solutions that enhance customer engagement, drive conversions, and promote brand loyalty.

The ideal candidate brings the brand to life across diverse digital platforms, aligning creative strategies with marketing, merchandising, and overall business goals.

1. Designing Customer Journeys

• Collaborate with marketing, merchandising, and brand strategy teams to create seamless end-to-end customer journeys, ensuring each digital touchpoint is visually engaging, aligned with the brand, and optimized for a great user experience.
• Design seasonal and event-based shopping experiences on the website and within the app that showcase new collections, highlight promotions, and meet customers' evolving needs.
• Conduct research to understand customer behavior and use insights to develop design flows that enhance the overall experience and increase brand engagement.

• Partner with merchandising and marketing teams to grasp key goals for campaigns, product launches, and highlights, adjusting digital creatives to meet these objectives.
• Apply an iterative design process to test, refine, and improve assets based on performance data, feedback from stakeholders, and evolving marketing goals.
• Work with analytics teams to review campaign performance and use insights to continuously improve and optimize creative assets.

• Create visual assets for various digital channels, including e-commerce, social media, email marketing, and paid ads.
• Ensure designs are optimized for each platform and maintain a consistent brand voice while meeting customer expectations.
• Be adaptable to the brand's seasonal and campaign requirements, providing rapid ideation and production for fast-paced digital initiatives.

• Understand the technical limitations and opportunities of the website and mobile platforms, collaborating with developers to ensure the feasibility of designs.
• Work with cross-functional teams to troubleshoot design challenges, providing creative and technical solutions.
• Clearly communicate design requirements to development teams, ensuring the final product reflects the intended UX/UI aspects and is technically sound.

Required Skills & Qualifications:

• Bachelor's degree in Graphic Design, Digital Marketing, or a related field.
• Minimum 5 years of experience in design and digital marketing.
• Experience in retail design is a plus.
• Proficiency in Figma for wireframing, prototyping, and creating responsive designs.
• Strong expertise in Adobe Creative Suite (Photoshop, Illustrator, After Effects, etc.), with the ability to create high-quality visuals, animations, and interactive content.
• Familiarity with UX research methods, such as A/B testing, user interviews, and surveys, to understand customer behavior.
• Excellent collaboration skills and experience working with cross-functional teams including marketing, merchandising, UX, and technical teams.
• Experience with project management tools (Asana, Jira, Trello) to manage tasks, monitor progress, and ensure timely coordination.
• Knowledge of analytics tools like Google Analytics or Adobe Analytics is an advantage.

Additional Skills & Behaviors:

• Stay updated with new design tools and methodologies, integrating them into your workflow to improve efficiency, quality, and creativity.
• Maintain a customer-centric approach in all design work, creating intuitive, accessible, and engaging experiences.
• Proactively seek and implement feedback to continuously improve the digital experience.
• Ability to manage multiple projects and deadlines, ensuring timely delivery of high-quality designs.
• Strong ability to analyze data and apply insights to enhance creative strategies, improving design performance based on user feedback.
• Stay informed about the latest trends in e-commerce design, digital marketing, and UX best practices, injecting fresh ideas into the creative process.
• Engage in continuous professional development, attending webinars and workshops to enhance your design expertise.