Digital Advertising Strategist

5 days ago


Lahore, Punjab, Pakistan PlomX Tech Official Full time
Role Overview

We are seeking a highly skilled and dynamic Digital Advertising Strategist to manage our organization's paid advertising campaigns across various digital platforms.

As a key member of our marketing team, you will be responsible for researching, implementing, and optimizing our PPC campaigns to drive traffic and conversions.

  • Develop and implement effective keyword research strategies to identify the most valuable targeting opportunities.
  • Manage multiple PPC campaigns across Google Ads, Bing Ads, and social media channels to maximize ROI.
  • Ensure targeted ad delivery by analyzing audience data and adjusting campaigns accordingly.
  • Collaborate with other marketing team members to maintain consistency across all campaigns.
  • Stay up-to-date with the latest industry trends and best practices to continuously improve campaign performance.
Key Responsibilities:
  1. Keyword Research and Planning: Conduct thorough research to identify high-value keywords and develop targeting strategies that align with business objectives.
  2. PPC Campaign Management: Manage multiple PPC campaigns across various platforms, ensuring accurate campaign settings, bidding strategies, and ad copy optimization.
  3. Ad Delivery and Optimization: Analyze audience data to ensure targeted ad delivery and optimize campaigns for maximum ROI.
  4. Team Collaboration: Collaborate with other marketing team members to maintain consistency across all campaigns and ensure alignment with overall business strategy.
  5. Industry Knowledge: Stay up-to-date with the latest industry trends and best practices to continuously improve campaign performance.
Requirements:
  • Proven experience as a Digital Advertising Strategist or similar role with a deep understanding of PPC advertising principles and best practices.
  • Highly analytical with strong data analysis skills to interpret campaign metrics and adjust campaigns accordingly.
  • Strong attention to detail and ability to manage multiple campaigns simultaneously.
  • Excellent communication and teamwork skills to collaborate effectively with other marketing team members.
  • Familiarity with Google Analytics and other analytics tools.
  • Bachelor's degree in Marketing, Advertising, or a related field is preferred.
  • Google Ads and Bing Ads certifications are a plus.


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