Performance Marketing Manager

4 hours ago


Lahore, Punjab, Pakistan Oxbridgedigital Full time

Oxbridgedigital is seeking a highly skilled Performance Marketing Manager to lead our digital advertising efforts.

This role requires a strategic thinker who can manage and optimize Google Ads and Facebook Ads campaigns to drive business outcomes. The successful candidate will conduct thorough keyword research and refine targeting strategies to ensure maximum ROI.

Key responsibilities include handling product listings in Google Merchant Center (GMC) for e-commerce sites, monitoring and reporting performance using Google Analytics and Meta Ads tools, and performing A/B testing to enhance ad performance and landing pages.

Proven experience with Google Ads and Facebook Ads management is essential, along with knowledge of Google Merchant Center and Facebook Business Suite. Familiarity with Google Analytics, Google Tag Manager (GTM), and audience targeting techniques is also required.

In this role, you will install and manage Facebook Pixels for tracking and optimizing conversions, track customer journey activities such as page views, add-to-cart actions, and purchases, and use AI tools to create campaign content.

Collaboration with web developers to align campaigns with landing pages and tracking configurations is crucial, as well as proficiency in using tools like Canva, Figma, or similar to design creatives for campaigns.



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