Social Media Innovator

2 days ago

Rawalpindi Cantonment, Pakistan beBeeLeadership Full time 1,200,000 - 1,500,000

About the Role

We are seeking a talented and innovative Social Media Leader to join our team. As a key member of our social media department, you will be responsible for developing and executing a comprehensive social media strategy that drives organic growth, engagement, and retention.

The ideal candidate will have a proven track record of creating viral content, managing online communities, and leveraging social media trends to maximize impact. You will be an expert in using AI tools to create high-quality content efficiently, and have a strong understanding of SEO principles to enhance discoverability and performance.

Key Responsibilities:

  • Develop, execute, and oversee a comprehensive social media strategy aimed at driving organic growth, app installs, and engagement.
  • Design platform-specific content strategies tailored to audience preferences and algorithm best practices.
  • Identify and capitalize on trends, challenges, and viral opportunities to increase visibility and traffic.

Content Creation and Management:

  • Lead the creation of innovative, engaging, and shareable content that resonates with the target audience.
  • Utilize AI tools to streamline content creation while maintaining a high level of creativity and quality.
  • Oversee the social media content calendar to ensure timely, consistent, and relevant content publishing.
  • Collaborate with design, marketing, and PR teams to produce cohesive and impactful campaigns.

Community Engagement:

  • Build, nurture, and engage online communities, fostering conversations that align with brand values.
  • Respond promptly and professionally to audience interactions, including feedback, inquiries, and concerns.
  • Manage crisis communication on social platforms to protect and enhance the brand's reputation.

Performance Analysis and Optimization:

  • Track and analyze performance metrics such as reach, engagement, and follower growth, and provide actionable insights.
  • Optimize social media strategies and campaigns based on data-driven results to achieve business objectives.
  • Conduct competitor benchmarking to identify opportunities for differentiation and growth.

Team Leadership:

  • Mentor and guide the social media team to deliver high-quality, innovative work.
  • Ensure alignment between social media efforts and overall marketing goals.
  • Support team members in managing deadlines and maintaining consistent output in a fast-paced environment.

Requirements:

  • Minimum 4 years of experience in social media management, content creation, or related fields.
  • Proven experience in driving organic social media growth, especially in app-based businesses.
  • Expertise in creating viral campaigns and engaging digital content.
  • Strong understanding of app installs, engagement metrics, and retention strategies.

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