Digital Marketing Specialist

2 days ago

Karachi, Sindh, Pakistan beBeeDigitalMarketing Full time

Seeking a Digital Marketing Specialist to drive brand awareness, engagement and conversions across various platforms.

This role involves managing digital campaigns, creating engaging content and optimizing paid ad campaigns on Meta (Facebook/Instagram), Amazon PPC, and other e-commerce platforms.

  1. Digital Ad Campaigns: Plan, execute and optimize paid ad campaigns. Set up and monitor A/B tests, custom audiences and retargeting campaigns. Analyze performance metrics and ROI to improve campaign effectiveness.
  2. Creative Development: Create social media graphics, banners, reels and short-form videos. Collaborate with design tools to produce high-quality content. Ensure brand consistency in visuals and messaging.
  3. Platform Management: Manage digital campaigns across e-commerce platforms such as Amazon, Walmart and Temu. Optimize product listings and ad placements to increase visibility and conversion.
  4. Reporting & Optimization: Track key KPIs (CTR, CPC, ROAS, etc.) and prepare weekly/monthly reports. Identify trends and insights, and optimize performance accordingly.
About the Role
  • 1–3 years of experience in digital marketing, with a focus on paid media and social media.
  • Proven experience with Meta Ads Manager, Amazon Seller Central and PPC platforms.
  • Strong content creation skills – both design and video editing.
  • Excellent understanding of SEO/SEM, conversion tracking and analytics tools.
  • Proficiency with tools like Canva, Adobe Photoshop/Illustrator or video editors.

Seniority level: Entry level

Employment type: Full-time

Job function: Marketing and Sales

Industries: Personal Care Product Manufacturing

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