Social Media and Content Specialist

1 day ago


Lahore, Punjab, Pakistan The British American Tobacco Group Full time

The British American Tobacco Group is committed to reducing the health impact of our industry by leveraging innovative digital solutions. We are seeking a skilled Social Media Executive to lead our online presence and drive brand awareness. The ideal candidate will have a strong background in FMCG and E-commerce industries, with expertise in social media management, campaign implementation, and analytics.

Key responsibilities include:

  • Developing and implementing social media strategies to drive brand awareness and customer acquisition.
  • Managing the day-to-day social media activities of the company, including content creation, scheduling, and publishing.
  • Monitoring and responding to comments, messages, and inquiries across social media channels promptly and professionally.
  • Staying updated with social media trends, algorithm changes, and standard methodologies to optimize content and engagement strategies.

Requirements:

  • Proven experience in social media management, with a focus on FMCG and E-commerce industries.
  • Consistent success in implementing successful social media campaigns and handling social media platforms effectively.
  • Proficiency in using social media management tools and analytics platforms.
  • Strong understanding of social media platforms, algorithms, trends, and standard methodologies.
  • Excellent written and verbal communication skills, with a creative flair.
  • Analytical approach, with the ability to interpret data and translate insights into actionable strategies.
  • Ability to multitask, prioritize, and meet deadlines.


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