![Custom Software](https://media.trabajo.org/img/noimg.jpg)
Digital Marketing Strategist
11 hours ago
A key requirement for this role is a degree in marketing, business, economics, mathematics, or computing.
Custom Software Ltd is a well-established Medical/Lab software development company with a strong presence in Europe, the Middle East, and Africa. Our head office is based in Portlaoise, Ireland. We are seeking a highly skilled individual to join our growing team of expert Developers, Web Developers, SEO specialists, blog writers, and Tele sales staff to serve our clients from our newly opened offshore office in Lahore, Pakistan.
We are looking for a proactive individual who has exceptional skills in managing and controlling the relationship between products/services and target audiences.
Responsibilities:
- Liaising and building relationships externally with customers and suppliers, as well as internally with different related and supporting departments.
- Contributing to the strategic planning of an annual or long-term marketing plan to drive forward agreed company objectives.
- Planning, developing, and implementing effective marketing communication campaigns for conferences and exhibitions.
- Utilizing the full marketing mix for the company's marketing communications, including press releases, newsletters, and other promotional materials.
- Managing the production of marketing materials, such as leaflets, posters, and flyers, which may involve writing and proofreading copy, as well as liaising with designers and printers.
- Understanding product and customer profiles and writing detailed specifications for each conference/exhibition.
- Maintaining, building, and updating mailing databases.
- Monitoring ongoing campaign spend against the budget and highlighting any variances that occur.
- Producing accurate summaries of total campaign spend at the end of each marketing campaign.
- Undertaking detailed analysis of marketing campaigns to ensure targets are met.
- Carrying out market research and customer surveys to assess demand, brand positioning, and awareness.
- Assisting in the production of competitor analysis and reporting, focusing on pricing, presentation, and promotion for each conference and exhibition.
- Supporting the sales team based in the UK.
- Developing eMarketing strategies
- Managing Social Media Marketing campaigns
- Creating effective eMarketing campaigns
- Ensuring SEO best practices
- Possessing drive and determination
- Exhibiting good communication skills, both written and verbal
- Displaying a creative approach to new campaigns
- Demonstrating good negotiating and interpersonal skills
- Showing strong organizational skills
- Possessing commercial awareness for pricing and data analysis
- Having good numeracy skills and knowledge of statistics
- Exhibiting a high standard of computer literacy
- Proficiency in preferably Vtiger CRM or any other system
- Fluency in English language
Information Technology and Services - Portlaoise, Ireland
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