Marketing Strategist
1 week ago
Your Responsibilities:
- AI Strategy Development: Utilize your expertise to craft and execute marketing strategies that appeal to our target audiences across B2B and B2C segments.
- Go-to-Market Planning: Develop and implement go-to-market strategies for our platform, including competitive analysis, messaging, and audience targeting.
- Growth Funnel Management: Manage the growth funnel—Acquisition, Activation, Engagement/Retention, Revenue, Re-activation, and Referral—using data-driven experiments to optimize each stage.
- Cross-functional Collaboration: Collaborate with Product Management, Growth, Brand, and Customer Support teams. Conduct market research to understand customer needs, identify opportunities, and develop buyer personas for strategic positioning.
- Market Positioning: Analyze market trends and technology advancements to identify growth opportunities and develop strategic plans for effective product positioning.
- Product Launches: Lead end-to-end product launch initiatives, ensuring alignment of product positioning with market needs and executing integrated marketing campaigns across digital channels and social media.
About You:
- Proven experience in product marketing within the generative AI or tech industry.
- Strong knowledge of B2B and B2C marketing strategies.
- Experience managing and optimizing growth funnels through data-driven experimentation.
- Technical UX writing skills and ability to develop UX copywriting guidelines.
- Excellent collaboration skills across different teams.
- Ability to analyze market trends and position products strategically.
- Successful track record of product launches and go-to-market strategies.
- Creative and analytical mindset to influence product development and strategy.
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