Senior Digital Marketing Manager

1 week ago

Rawalpindi Cantonment, Pakistan X UP Digital Full time

X Up Digital is a leading e-commerce company that specializes in Amazon FBA businesses. We are seeking a skilled Senior Amazon PPC Manager to oversee our Amazon advertising strategies and drive sales growth.

About the Role:

This is a high-profile opportunity to join our dynamic team and contribute to the success of our brands on Amazon. As a Senior Amazon PPC Manager, you will be responsible for developing and executing comprehensive Amazon PPC strategies to increase sales, improve ROAS, and maximize profitability for multiple brands.

Responsibilities:
  1. PPC Strategy Development: Create, implement, and manage comprehensive Amazon PPC strategies to drive sales growth and improve profitability.
  2. Campaign Management: Manage all aspects of Amazon PPC campaigns, including keyword research, bid management, ad creation, and performance analysis.
  3. Performance Analysis and Optimization: Regularly analyze campaign performance data to identify trends, insights, and areas for improvement. Implement changes to optimize campaigns for better visibility, conversion rates, and cost efficiency.
  4. Budget Management: Take full ownership of advertising budgets, ensuring that spending is aligned with business goals and delivering the best possible ROI.
  5. Competitive Research: Conduct competitive analysis to identify market trends, customer behavior, and competitor strategies. Use these insights to develop new PPC tactics and enhance existing campaigns.
  6. Reporting and Insights: Generate regular reports on PPC performance, providing actionable insights and recommendations to stakeholders.
  7. Cross-Functional Collaboration: Collaborate with marketing, sales, and product teams to align PPC strategies with overall business goals and brand positioning.
  8. Stay Updated on Industry Trends: Keep up to date with the latest changes in Amazon's advertising platform, policies, and industry best practices to maintain a competitive edge.
  9. Strategic Growth Planning: Identify new opportunities for growth, including new ad types, markets, and channels to expand brand visibility and revenue potential.
Requirements:
  1. Education: Bachelor's degree in Marketing, Business, or a related field.
  2. Experience: 3-5 years of experience managing Amazon PPC campaigns, preferably in an agency or fast-paced e-commerce environment.
  3. Results-Driven Track Record: Proven track record of driving sales growth and improving profitability through effective PPC strategies.
  4. Analytical Skills: Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
  5. Amazon Advertising Expertise: Expertise in using Amazon Advertising tools, such as Amazon Seller Central, and third-party tools like Helium 10, Sale Insights, and Data Dive.
  6. Keyword Research and Bid Optimization: Excellent understanding of keyword research, bid optimization, and audience targeting strategies.
  7. Organizational Skills: Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
  8. Communication Skills: Strong communication skills, with the ability to present complex data and insights clearly to stakeholders.
  9. Proactive Approach: Self-starter with a proactive approach and a strong sense of ownership and accountability.

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