Marketing Director

1 day ago


Lahore, Punjab, Pakistan AppsGenii Full time

We are seeking a highly skilled and experienced Marketing Director to join our team at AppsGenii.

The successful candidate will be responsible for overseeing the development and implementation of SEO and PPC strategies, as well as creating and managing link building strategies, content marketing strategies, and social media presences.

This role requires the ability to innovate and present new marketing platforms and strategies, as well as develop engaging online content including forums, videos, graphics, and blogs; monitor and analyse content success.

The ideal candidate will have experience with Google Analytics, Google AdWords, and other relevant sites, and will be able to drive traffic to company pages.

Job Specification

The successful candidate will be expected to stay up-to-date with new social media sites, web technologies, and digital marketing trends, and implement these in developing campaigns and update current campaigns to include new information.

Key Responsibilities:

  • Oversight of SEO and PPC strategies.
  • Creation and management of link building strategies, content marketing strategies, and social media presences.
  • Innovation and presentation of new marketing platforms and strategies.
  • Development of engaging online content including forums, videos, graphics, and blogs; monitor and analyse content success.
  • Forecasting of marketing campaign growth and ROI for marketing campaigns.
  • Management of email and social media marketing campaigns.
  • Use of Google Analytics, Google AdWords, and other relevant sites.
  • Driving traffic to company pages.

Requirements:

  • Strong understanding of SEO and PPC principles.
  • Experience with link building strategies, content marketing strategies, and social media management.
  • Ability to innovate and present new marketing platforms and strategies.
  • Excellent communication and analytical skills.
  • Experience with Google Analytics, Google AdWords, and other relevant sites.

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