Director of Brand Management
23 hours ago
About Our Brand:
Company OverviewOppo Mobiles Pakistan invites applications for the position of Brand Executive Director. This role involves overseeing brand strategy development, implementation, and evaluation, as well as building and maintaining relationships with stakeholders.
This is an exciting opportunity to join a renowned global brand with a strong presence in the Pakistani market and a competitive salary package.
Key Responsibilities and RequirementsThe main responsibilities include:
- Developing and executing comprehensive brand strategies aligned with global objectives and regional market insights.
- Selecting and leveraging optimal media, celebrity, and co-branding resources to boost brand visibility.
- Closely collaborating with the department manager to establish efficient working procedures and structures.
- Nurturing strong relationships with media, business partners, and other stakeholders.
- Evaluating and optimizing the execution of brand activities, including ATL and BTL initiatives.
- Providing localized Visual & PR materials and expert advice to support colleagues.
- Fostering teamwork and guiding team members when required.
The ideal candidate should meet the following criteria:
- Bachelor's degree or higher in a relevant field, preferably with international education.
- Mandatory native speaker fluency in Mandarin or English.
- At least 7 years of experience in marketing and branding; MNC background preferred.
- Effective cross-cultural and interdepartmental communication skills.
- Self-motivation and adaptability in diverse cultural environments.
- Deep understanding of local media, creative campaigns, and brand engagement principles.
International Travel and Work Environment:
Be prepared to undertake international business trips and work in Karachi or Lahore based on company needs.
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