
Digital Marketing Specialist
1 day ago
Job Title: Google Business Profile Optimisation Expert
\About the Role:
\\_At Brandix Soft, we help businesses elevate their online presence and drive growth by leveraging cutting-edge digital marketing strategies. We're seeking a skilled Digital Marketing Specialist to join our team and work with clients to ensure their business profiles are fully optimised for local search success.\\_About You:
\\_As a Google Business Profile Optimisation Expert, you will collaborate with clients to implement strategies that improve their local search rankings, drive customer engagement, and increase conversions. Your role will involve assisting businesses in enhancing their online presence on Google, particularly through the optimisation of their Google Business Profiles.\\_Key Responsibilities:\\_- \\_
- Profile Optimization: Ensure clients' Google Business Profiles are fully optimised for accuracy, relevance, and completeness.\\_
- Content Strategy: Develop and implement content strategies, including managing business descriptions, photos, services, and posts to improve visibility and user engagement.\\_
- Local SEO Strategy: Conduct keyword research to ensure the business profiles are aligned with local search trends and target audience needs.\\_
- Customer Reviews Management: Guide clients on the best practices for collecting and responding to customer reviews, improving the profile's credibility and trustworthiness.\\_
- Insights & Reporting: Regularly track, analyse, and report on profile performance using Google Insights and other analytics tools to provide actionable recommendations.\\_
- Technical Optimisation: Ensure clients' business profiles are configured correctly to be compliant with Google's guidelines and to maximise visibility across search results and Google Maps.\\_
- Training & Support: Provide ongoing support and training to clients on how to manage their profiles and leverage additional Google tools.\\_
- Competitor Analysis: Conduct competitive analysis to identify opportunities for further optimisation and stay ahead of industry trends.\\_
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