Email Marketing Campaign Strategist

13 hours ago


Model Town Tehsil, Pakistan Programmers Force Full time

You will be responsible for developing and deploying effective email marketing campaigns across various industries, including crypto exchanges, Forex, and Fintech. Your primary objective is to generate high-quality interest leads through strategic email design, content creation, programming, audience segmentation, testing, scheduling, and reporting. To achieve this, you will need to adhere to industry best practices and work closely with the Outbound team to optimize email marketing efforts.

Key Responsibilities:
  • Email List Growth: Identify target audiences and develop strategies to grow our email list.
  • Email Campaign Design: Design and implement direct email marketing campaigns that meet our engagement KPI targets.
  • Email Content Creation: Create engaging email content that resonates with our target audience.
  • Email Testing and Scheduling: Test and schedule emails to ensure timely delivery and optimal performance.
  • Reporting and Analysis: Analyze campaign performance and provide actionable insights to improve future campaigns.
Requirements:
  • Proven Experience: A minimum of 3 years of experience in email marketing or a related field.
  • Technical Skills: Hands-on experience with tools like Klaviyo, HubSpot, Apollo.io, Drip, SendGrid, Mailchimp, Brevo, and similar platforms.
  • Automation and Analytics: Proficiency in marketing sequence automation technology and analytical tools.
  • Education: A Bachelor's degree in Marketing or a related field.


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