
Media Planning Strategist
1 day ago
Job Description
\The Media Planning Strategist will lead the development of comprehensive media strategies aligned with brand objectives and target audience insights. The role involves identifying appropriate media channels (digital, print, broadcast, etc.) and optimizing budgets to maximize reach and impact.
\Key Responsibilities
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- Conduct competitive analysis and market research to stay ahead of trends and opportunities.\
- Manage the end-to-end media buying process, including planning, negotiating, and executing media buys across various platforms.\
- Build and maintain strong relationships with media vendors and publishers to secure the best possible rates and placements.\
- Monitor campaign performance and make data-driven adjustments to optimize media strategies and achieve KPIs.\
- Work closely with the digital marketing team to integrate online and offline media for cross-channel synergies.\
- Ensure campaigns are launched on time and within budget, tracking all aspects of media performance.\
- Collaborate with other departments (creative, analytics, product marketing) to align on campaign goals and execution.\
- Play a pivotal role in conducting media expenses audits, reconciling media accounts, collaborating with internal and external stakeholders, streamlining communication and coordination for seamless execution of media investments, contributing to the overall success of media initiatives.\\
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