Digital Content Strategist
2 weeks ago
This is a pivotal position within the marketing team focused on elevating the university's online presence through engaging digital content.
Key Responsibilities:- Create compelling digital content to drive audience engagement, build brand awareness and boost web traffic.
- Develop marketing materials, messaging and online copy for admission and non-admission campaigns.
- Ensure digital messaging aligns with the organization's brand guidelines and mission.
- Collaborate with the digital marketing team to produce high-impact content.
- Manage and edit content across various digital platforms using editing, content management and HTML skills.
- Apply SEO knowledge and best practices to create content that enhances visibility across multiple search platforms.
- Monitor and analyze data to identify trends, successes and areas for improvement.
- Demonstrated understanding of marketing concepts, campaign execution and client management.
- Excellent oral and written communication skills, with a focus on clarity and concision.
- Knowledge of SEO principles and practices.
- Able to work collaboratively with other writers and editors to achieve project goals.
- Strong proficiency in Microsoft Office and social media management tools.
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Digital Content Strategist
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Digital Content Strategist
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