Lead Generation Specialist
9 hours ago
Job Summary:
We are seeking a skilled LinkedIn Lead Generation Specialist to join our team. As a key member of our marketing and sales department, you will be responsible for developing and executing strategies to identify, attract, and engage potential clients through LinkedIn.
Your role will focus on building relationships with decision-makers and driving leads that convert into business opportunities. You will leverage advanced LinkedIn tools to research, target, and connect with potential clients, and collaborate with the marketing team to share valuable content that engages prospects.
Key Responsibilities:- Develop and implement LinkedIn-based lead generation campaigns tailored to B2B IT markets.
- Identify and engage key stakeholders such as CTOs, CIOs, and other decision-makers.
- Use advanced LinkedIn tools (e.g., Sales Navigator) to research, target, and connect with potential clients.
- Send personalized and professional connection requests and follow-up messages to nurture leads.
- Collaborate with the marketing team to share valuable content (blogs, whitepapers, case studies) that engages prospects.
- Leverage LinkedIn ads, InMails, and organic posts to boost lead engagement.
Data Management:
Maintain and update a comprehensive database of leads and contacts.
Track progress using CRM tools to ensure consistent follow-ups and conversions.
Performance Optimization:
Monitor the effectiveness of lead-generation campaigns and suggest improvements.
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