Digital Marketing Specialist

4 days ago

Islamabad, Islamabad, Pakistan beBee Careers Full time
Job Overview

We are seeking a highly skilled Digital Marketing Specialist to enhance our online presence through strategic optimization techniques. The ideal candidate will possess expertise in crafting SEO strategies, utilizing tools and practices that improve our website's visibility on major search engines.

  • Key Responsibilities:
  • Conduct thorough keyword research to inform content creation.
  • Optimize website content and landing pages for improved rankings and user experience.
  • Develop and implement effective SEO strategies aligned with our business objectives.
  • Analyze daily performance metrics to measure SEO strategy effectiveness.
  • Collaborate with content and marketing teams to drive SEO efforts in content creation and programming.
  • Stay informed about the latest SEO and digital marketing trends and updates.
  • Assess competitors' SEO strategies and adjust our approach accordingly.
  • Manage and improve organic search engine performance based on click-through rates, traffic, and conversions.
  • Pursue ongoing keyword discovery, expansion, and optimization.
Required Skills and Qualifications
  • Proven experience as an SEO specialist or similar role.
  • Familiarity with SEO reporting and web analytics tools such as Google Analytics.
  • Knowledge of ranking factors and search engine algorithms.
  • Up-to-date understanding of the latest SEO and SEM best practices.
  • Strong communication skills and ability to work within a team and independently.
  • Excellent organizational, time management, and analytical skills.
  • Familiarity with content management systems such as WordPress and proficiency in HTML/CSS.
  • Bachelor's degree in Marketing, Information Technology, or related field is preferred.

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