
Creative Video Strategist
5 days ago
At IRONGEAR Fitness, we are seeking a highly skilled Senior Video Specialist to join our marketing team. This key role is responsible for developing and executing a comprehensive video content strategy that aligns with our marketing objectives and resonates with our target audience.
Key Responsibilities
- Develop a strategic video content plan that meets our marketing goals and engages our audience.
- Collaborate with the marketing team to ensure video content supports overall marketing strategies.
- Plan, shoot, and edit various video content, including promotional videos, product demonstrations, interviews, webinars, and more.
- Craft compelling video scripts that communicate our brand message and evoke emotional responses.
- Utilize visual storytelling techniques to create engaging narratives and enhance video content.
- Manage professional video and audio equipment, lighting setups, and post-production software to produce high-quality video content.
- Create or oversee the creation of animations and motion graphics to explain complex concepts and enhance video content.
- Edit and enhance video content, ensuring it meets quality and branding standards.
- Develop strategies for video content distribution and promotion through social media, YouTube, and email marketing.
- Monitor video engagement metrics and analyze performance data to assess the effectiveness of video content.
- Maintain and upgrade video production equipment and stay informed about the latest technology trends.
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