Senior Communications Director

24 hours ago

Islamabad, Islamabad, Pakistan beBeeCommunications Full time 1,200,000 - 1,500,000
Job Title:

Public Relations and Communications Director

Job Summary

This role involves overseeing the development, implementation, and evaluation of public relations strategies to enhance brand image, increase market visibility, and manage brand ambassadors and influencers.

Key Responsibilities
  • Develop and execute a comprehensive public relations plan that aligns with marketing and brand strategy objectives
  • Identify opportunities for brand-building through strategic partnerships, media relations, and influencer engagements
Ambassador and Influencer Management
  • Identify, negotiate with, and manage relationships with brand ambassadors and influencers to drive brand visibility
  • Ensure ambassadors and influencers represent the brand consistently and align with company values and goals
  • Monitor the impact and effectiveness of influencer campaigns and optimize strategies based on performance metrics
Media Relations
  • Cultivate and maintain relationships with media outlets, journalists, and key influencers to secure coverage in relevant publications
  • Develop press releases, media pitches, and other materials to generate media interest and manage the company's image
  • Act as the primary point of contact for media inquiries, coordinating responses and managing crisis communications as necessary
Content and Campaign Management
  • Oversee the creation and distribution of PR content, including press releases, media kits, newsletters, and social media updates related to PR campaigns
  • Develop a content calendar in collaboration with the marketing team to align PR campaigns with seasonal events, launches, and industry trends
Product Placement in Movies and Media
  • Identify and secure product placement opportunities in movies, TV shows, and digital media platforms to expand brand reach
  • Work closely with production companies, agencies, and distributors to negotiate placements and track the exposure generated through these channels
Brand Positioning and Reputation Management
  • Monitor brand sentiment and manage the brand's reputation in the public sphere, addressing any negative coverage or issues proactively
  • Develop crisis communication plans and act swiftly in response to any PR crises to protect the brand's image
Performance Analysis and Reporting
  • Track and analyse the performance of PR campaigns, ambassador/influencer partnerships, and media coverage
  • Generate regular reports and provide insights on the effectiveness of PR activities, making data-driven recommendations for future campaigns
Requirements

Bachelor's degree in Marketing, Communications, Public Relations, or related field; Master's degree is a plus

Minimum of 5 years in a public relations or communications role, preferably in sports, lifestyle, or entertainment industries

Benefits

This position requires flexibility in managing deadlines and coordinating with team members across different time zones. Availability to attend events, media appearances, and PR-related functions, as required.

Preferred Industry Experience

E-commerce / Retail – Managing consumer product branding and digital campaigns to drive sales and customer engagement

Sports / Fitness / Apparel – Engaging niche audiences through digital storytelling, influencer partnerships, and performance-driven campaigns

Technology / SaaS / AI – Enhancing online brand perception, driving digital adoption, and leveraging data-driven marketing strategies

FMCG / CPG – Creating high-impact branding and marketing strategies to build strong customer loyalty and market presence

Bedding / Interior Design / Furniture – Showcasing lifestyle branding, visual storytelling, and immersive digital experiences to influence purchase decisions

Real Estate – Developing brand credibility, engaging potential buyers through digital platforms, and optimizing lead generation strategies

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