Digital Marketing Strategist

3 days ago

Lahore, Punjab, Pakistan beBee Careers Full time

We are seeking a highly skilled Digital Marketing Strategist to oversee our search engine optimization and marketing efforts. This role involves managing internal and client campaigns on Google and Bing to maximize ROI and drive new customer acquisition for our sales team and clients.

Key Responsibilities:

  • Develop and execute advanced SEO strategies to drive significant results in a competitive environment
  • Design and conduct experiments, collect data, analyze trends and insights to optimize paid search campaigns for maximum ROI
  • Monitor, report, and analyze website analytics and PPC initiatives to identify areas for improvement
  • Manage campaign expenses, estimating costs and reconciling discrepancies to ensure effective budget allocation
  • Optimize copy and landing pages for improved SEO and SEM performance
  • Conduct ongoing keyword research, expansion, and optimization to stay ahead of industry trends
  • Collaborate with development and marketing teams to implement SEO best practices across newly developed code and content creation
  • Recommend improvements to website architecture, content, linking, and other factors to enhance SEO positions for target keywords
  • Create backlinks, curate content, manage social media sharing, and other related tasks to maintain a strong online presence
Job Requirements:

To succeed in this role, you will need:

  • Proven experience in digital marketing and SEO/SEM
  • Strong analytical and problem-solving skills
  • Excellent communication and project management skills
  • Able to work independently and as part of a team
What We Offer:

We offer a competitive salary and benefits package, including:

  • A supportive and collaborative work environment
  • Ongoing training and professional development opportunities
  • The chance to work on challenging projects and make a real impact

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