B2B PPC Specialist

5 days ago

Lahore, Punjab, Pakistan beBee Careers Full time

Digital Marketing Strategist Role

This is an exciting opportunity for a digital marketing strategist to join our team and drive business growth through effective campaign planning and execution.

Key Responsibilities:

  • Develop and implement B2B marketing strategies specifically tailored for the IT industry.
  • Design, manage, and optimize result-oriented PPC campaigns across multiple platforms.
  • Conduct in-depth keyword research and create data-driven ad strategies to maximize campaign ROI.
  • Collaborate with cross-functional teams to ensure campaign alignment with business objectives.
  • Stay up-to-date with industry trends, technologies, and target audience behaviors to refine targeting strategies.

Requirements:

  • Bachelors degree in Marketing, Business, IT, or a related field.
  • Minimum 5 years of experience in PPC management with a strong focus on B2B and IT sectors.
  • Proficiency in Google Ads, Meta, LinkedIn Ads, and other PPC tools.
  • Demonstrated expertise in running high-budget campaigns and achieving measurable results.
  • Advanced analytical skills with experience using tools like Google Analytics, Data Studio, or similar platforms.
  • Strong knowledge of A/B testing methodologies and campaign optimization techniques.
  • Excellent communication and reporting skills, with the ability to present complex data clearly.

Portfolio Requirements:

  1. PPC Campaign Performance Report
  2. Marketing Campaign Design Proposal
  3. Forecasting & Analytics Report
  4. Ad Copy, Ad Creative, etc.

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