
Performance Optimization Lead
2 weeks ago
About the Role
We are looking for a talented Data-Driven Growth Expert to join our world-class Growth team at Careem Networks FZ LLC. In this role, you will work at the intersection of marketing, product, and analytics to ensure effective management of our homepage traffic and drive business KPIs.
Key Responsibilities
- Traffic Optimization: Analyze and optimize homepage traffic to align with business objectives and customer engagement goals.
- Strategic Partnerships: Collaborate with Marketing, Product, and Growth teams to develop and execute a unified growth strategy.
- Campaign Development: Create data-driven strategies to optimize conversion, engagement, and cross-selling.
- Experimentation & Testing: Continuously test different strategies, analyzing performance to improve key growth metrics.
- Data Exploration: Conduct exploratory data analysis to identify untapped growth opportunities and inform strategic decision-making.
- Performance Tracking: Develop and maintain dashboards to track performance metrics, providing real-time insights for business decisions.
- Forecasting & Budgeting: Provide insights and recommendations to support target-setting and budget allocations for growth initiatives.
Requirements
- SQL & Data Analysis: Intermediate to advanced skills to analyze data and generate actionable insights.
- Programming & Automation: Proficiency in Python (Pandas, Numpy, Requests, JSON) for scripting and automating tasks is preferred.
- Dashboarding & Visualization: Experience with Tableau or similar tools for building automated dashboards.
- Data Analysis & Statistics: Strong grasp of A/B testing methodologies, uplift calculations, statistical significance (p-tests, t-tests, etc.).
- Growth Analytics & CRM Tools: Familiarity with platforms such as Amplitude, Braze, Optimizely is a plus.
- Machine Learning & Predictive Analytics: Experience in data science/machine learning projects such as predictive modeling and customer segmentation is a plus.
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