
Senior Marketing Expert
2 days ago
iGate Technologies Pakistan is seeking a skilled Senior Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing digital marketing campaigns that drive lead generation and conversions for both B2B and B2C audiences. Your primary objective will be to improve our website's search engine visibility and organic traffic.
Job Description:
- Develop and execute integrated digital marketing campaigns across various channels, including Facebook, Google Ads, Bing Ads, and Alibaba Ads.
- Manage and optimize paid advertising campaigns, including keyword research, competitor analysis, and ad copy development.
- Lead generation and conversion optimization: develop and implement strategies to capture leads through various channels.
- SEO Strategy and Implementation: conduct keyword research, analyze competitors, and optimize website content.
Requirements:
- 5-7 years of experience in digital marketing, with a strong focus on SEM and SEO.
- Proven experience managing and optimizing campaigns across multiple platforms.
- Strong understanding of B2B and B2C marketing principles and best practices.
- Experience with lead generation and conversion optimization techniques.
- Excellent analytical and problem-solving skills.
- Proficiency in data analysis and reporting tools.
- Strong written and verbal communication skills.
- Highly organized and detail-oriented.
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