Marketing Automation Specialist

2 days ago

Faisalabad City Tehsil, Pakistan beBee Careers Full time
Job Description

This is a full-time Email Marketing Specialist role that involves executing email marketing campaigns and developing strategies to improve open and click-through rates. The specialist will also analyze campaign performance and generate leads through email marketing initiatives.

Responsibilities include:
1. Executing email marketing campaigns to engage with customers and increase brand awareness.
2. Developing strategies to improve open and click-through rates of email campaigns.
3. Analyzing campaign performance using marketing analytics tools and data visualization techniques.
4. Generating leads through email marketing initiatives and collaborating with sales teams to convert leads into customers.

To succeed in this role, candidates should have strong skills in email marketing software and marketing automation platforms, as well as proficiency in marketing analytics. They should also have excellent written and verbal communication skills, experience in lead generation through email marketing, and strong attention to detail.

Additional Requirements:
1. Strong skills in email marketing software and marketing automation platforms.
2. Proficiency in marketing analytics to measure and optimize campaign performance.
3. Excellent written and verbal communication skills.
4. Experience in lead generation through email marketing.
5. Ability to analyze and interpret data to inform email marketing strategies.
6. Strong attention to detail and ability to meet deadlines.
7. Knowledge of email template customization.
8. Experience with A/B testing and optimizing email campaigns.

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