Digital Marketing Strategist

2 days ago

Lahore, Punjab, Pakistan beBeeMarketing Full time

As a key member of our team, the Digital Marketing Strategist will play a pivotal role in developing and executing innovative social media campaigns that drive results for our healthcare clients.

About the Role
  • We are seeking a visionary marketer who can lead strategic planning, oversee campaign execution, and mentor junior team members while delivering data-driven outcomes.
Key Responsibilities
  • Strategic Planning: Design and implement comprehensive social media strategies aligned with clients' goals.
  • Campaign Ideation and Execution: Brainstorm creative campaign ideas that resonate with target audiences in the healthcare industry.
  • Team Leadership and Mentorship: Guide and mentor junior digital marketing specialists, providing feedback and fostering professional growth.
  • Calendar and Content Planning: Oversee the development and management of social media calendars.
  • Performance Analytics and Optimization: Monitor and analyze campaign performance using analytics tools to identify trends and opportunities.
Requirements
  • Bachelor's degree in Marketing or equivalent work experience.
  • 3 to 4 years of professional experience in digital marketing, with a proven track record of successful strategy execution.
  • Strong understanding of social media platforms, algorithms, and analytics tools (e.g., Google Analytics).
  • Ability to develop creative ideas and translate them into actionable strategies.
  • Strong English communication and presentation skills, with the ability to engage effectively with stakeholders.
  • Creative thinker with a data-driven approach to strategy development and execution.
  • Knowledge of healthcare marketing and industry regulations is a significant advantage.

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