Digital Beauty Brand Strategist

7 days ago

Lahore, Punjab, Pakistan beBee Careers Full time

Modist Care is a science-backed skincare brand on a mission to empower confidence through honest formulas and personalized experiences.

We celebrate natural beauty from the inside out, championing transparency in ingredients, sustainability, and education to help every individual feel and be beautiful in their own skin.

Job Overview

We're seeking a data-driven Social Media Marketing Specialist to elevate our brand's voice, grow our community, and drive conversions across Meta, TikTok, Instagram, and beyond.

The ideal candidate will craft compelling campaigns and content that capture our blend of science, wellness, and style, turning followers into loyal advocates.

Key Responsibilities:

  • Develop and implement channel-specific strategies for organic and paid social campaigns (Meta, TikTok, Instagram, Pinterest).
  • Produce scroll-stopping visuals, short-form videos, and carousel ads, pairing on-brand copy with performance-focused design.
  • Manage Meta Ads Manager, including pixel setup, A/B testing, lookalike audiences, to maximize Return on Ad Spend (ROAS).
  • Track Key Performance Indicators (KPIs), such as engagement rate, follower growth, conversion lift; deliver weekly reports with clear insights and optimization recommendations.
  • Identify emerging trends, memes, and partnership opportunities; mobilize rapid-response content within 24 hours.

Requirements:

  • Experience: 2+ years in social media marketing for skincare, beauty, or personal care brands.

Preferred Skills:

  • Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro/After Effects)
  • Meta Business Suite & Ads Manager (pixel configuration, campaign structure)

Benefits:

  • A competitive salary
  • A product allowance & employee discount
  • A hybrid-friendly workplace with flexible hours
  • A high-impact role, reaching hundreds of thousands of skincare enthusiasts weekly
  • A learning-first culture, working closely with R&D and marketing teams on cutting-edge formulations

Seniority Level: Entry level
Employment Type: Part-time
Job Function: Marketing and Sales

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