Senior Marketing Executive

2 days ago

Karachi, Sindh, Pakistan beBee Careers Full time
Marketing Strategist - Country Lead

We are looking for an experienced Marketing Strategist to take the lead in developing and executing localized marketing strategies for the Pakistan market. The ideal candidate will have a proven track record in market analysis, geo expansion strategies, and launching localized campaigns. They will be responsible for crafting and implementing campaigns tailored to the unique needs of Indonesia, collaborating with cross-functional teams, and analyzing market trends to ensure continued success.

Key Responsibilities:

  • Lead consumer market analysis to inform geo expansion choices
  • Develop and execute annual marketing plans with a focus on both acquisition and retention
  • Manage regional budget planning, set and track MAU & CAC targets
  • Define the most effective marketing mix by country or city – from performance and media to car branding
  • Oversee product marketing strategy, including customer journey mapping (CJM)
  • Conduct funnel analysis, generate hypotheses, and lead test execution
  • Plan and execute 360° campaigns to balance supply and demand
  • Lead drivers marketing and support brand development with strong local context
  • Support regional partnerships and test new marketing channels
  • Align and lead cross-functional teams across Marketing, PR, Business Development, Dops, and Product

Necessary Skills and Qualifications:

  • 5–8 years of experience in marketing, ideally in tech, mobility, or e-commerce
  • Proven track record in market analysis, geo expansion strategies, and launching localized campaigns
  • Strong understanding of acquisition & retention marketing, and budget ownership (CAC, MAU, ROI)
  • Experience managing multi-channel campaigns: performance, media, branding, and partnerships
  • Skilled in product marketing, customer journey mapping, and growth funnel optimization

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