Digital Presence Manager

1 week ago


Karachi, Sindh, Pakistan Lumida Wealth Full time
Role Overview

Lumida Wealth is seeking a Brand & Social Media Lead to shape our digital presence, grow our community, and enhance brand awareness.

Key Responsibilities
  • Develop a results-driven social media strategy for LinkedIn, Twitter, YouTube, Meta, and TikTok platforms.
  • Create high-quality, engaging content, including graphics, short-form videos, and carousels.
  • Manage social media calendars, campaigns, and community engagement.
  • Collaborate with design and marketing teams to maintain a strong brand identity.
  • Track performance metrics and optimize content for engagement and reach.
  • Identify and build relationships with influencers, partners, and industry voices.
Requirements
  • Social Media Management (Hootsuite, Buffer, Sprout Social)
  • Analytics & Insights (Google Analytics, Social Media Insights, Brandwatch)
  • Short-form & Video Scripting (Reels, TikTok, YouTube Shorts)
  • Copywriting & Storytelling (For captions, posts, and brand messaging)
Qualifications
  • 3 years of experience in brand marketing, social media management, or content strategy
  • Ability to craft compelling narratives and engaging multimedia content
  • Deep understanding of social media algorithms and audience growth strategies
  • Passion for finance, investing, and wealth management (a plus)


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