Luxury Fashion Marketing Leader

7 days ago

Lahore, Punjab, Pakistan beBeeMarketing Full time

Leading Brand Storytelling and Digital Marketing Strategy

We are seeking a highly skilled Creative Marketing Lead to join our team. In this role, you will be responsible for leading brand storytelling and digital marketing strategy while overseeing campaign direction, team performance, and growth initiatives.

About the Role

This position will work closely with senior leadership to strengthen the brand's narrative and commercial positioning. You will play a key role in shaping the brand's creative vision, driving audience engagement, and delivering measurable business results.

Your primary focus will be on managing seasonal launches, collaborating with e-commerce, design, and influencer teams to ensure cohesive execution across all platforms.

Key Responsibilities:
  • Lead seasonal brand storytelling, campaign strategy, and digital growth initiatives.
  • Manage creative, marketing, and content teams to ensure brand consistency.
  • Oversee Shopify, digital channels, influencer collaborations, and paid media.
  • Lead end-to-end campaign launches including storyboarding and talent management.
  • Manage entire shoot process from pre-production to post-production.
  • Provide strategic direction and final approvals on social media content calendars, influencer partnerships, and paid media plans.
  • Oversee influencer seeding, digital partnerships, and full-funnel performance marketing strategies.
  • Guide the visual identity and brand aesthetic across all design and motion assets.
  • Mentor, coach, and develop the creative marketing team to maintain luxury standards.
  • Collaborate with cross-functional teams (design, supply chain, ecommerce, merchandising, customer care).
  • Analyze cross-channel performance data, optimize strategies, and drive continuous growth.
About You

To succeed in this role, you will need to have a proven track record of leading luxury fashion or premium brand marketing initiatives. You should possess excellent budget management, team leadership, and cross-functional coordination abilities.

Deep knowledge of luxury customer behavior, digital-first storytelling, and brand-building is essential. Fluency in English is required, with Urdu proficiency being a plus.

We are looking for a dynamic and creative individual who can think outside the box and deliver innovative solutions. If you are passionate about luxury fashion and digital marketing, we encourage you to apply for this exciting opportunity.

Ideal Candidate:
  • Proven 4–5 years experience in luxury fashion or premium brand marketing.
  • Strong creative direction, digital marketing, and campaign leadership skills.
  • Excellent budget management, team leadership, and cross-functional coordination abilities.
  • Deep knowledge of luxury customer behavior, digital-first storytelling, and brand-building.
  • Fluent in English; Urdu proficiency is a plus.

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