Marketing Automation Specialist

10 hours ago

Lahore, Punjab, Pakistan beBeeAutomation Full time $90,000 - $110,000
Marketing Automation Specialist">

We are seeking a skilled Marketing Automation Specialist to join our team. As a specialist in this field, you will play a crucial role in building and customizing marketing websites, developing funnels, and automating communication.

Key Responsibilities:
  • Build and Customize Marketing Websites: Design, launch, and manage client websites using a no-code drag-and-drop builder.
  • Funnel Development: Create, implement, and optimize multi-step sales funnels, landing pages, lead capture forms, booking calendars, and thank-you pages leveraging the funnel builder.
  • A/B Testing: Set up and analyze split tests on pages and funnels to boost conversion rates and campaign effectiveness.
  • Integrate Forms & Booking Systems: Embed and configure custom forms, surveys, and appointment scheduling solutions into websites and funnels for optimal lead capture and user experience.
  • Automation & Workflows: Build and maintain automations for lead nurturing, follow-ups, workflow triggers, and internal/external notifications, including WhatsApp/SMS/email actions.
  • Template/Snapshot Management: Utilize and save website/funnel snapshots and templates for rapid deployment of new client projects.
  • Analytics Tracking: Set up and monitor reporting dashboards for website and funnel performance, conversion tracking, and campaign analytics.
  • Client Collaboration: Gather requirements, provide recommendations, and deliver training/support regarding website, funnel, and marketing automation best practices.
  • Ongoing Optimization: Proactively update websites, funnels, and marketing automations to reflect new offers, branding, or process improvements.
Qualifications:
  • Minimum 1 year of professional experience using the tool for website and funnel building, automation, and communication.
  • Demonstrated ability to build responsive, SEO-optimized websites and high-converting landing pages/funnels.
  • Familiarity with the integrated marketing tools (forms, calendars, email/SMS/WhatsApp triggers).
  • Experience in workflow automation, including lead nurturing and follow-up sequences.
  • Understanding of split testing, campaign analytics, and conversion optimization.
Bonus Skills:
  • Experience with API/webhook integrations.
  • Digital marketing certification(s).
  • Familiarity with reputation management and membership/course sites.

We offer a competitive salary package, performance-based bonuses, medical insurance, career growth opportunities, and access to ongoing learning resources.

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