Digital Marketing Strategist

4 days ago


Saddar Town, Pakistan Jagah Online Full time
Digital Marketing Strategist

We are seeking a skilled Digital Marketing Strategist to develop and implement strategic marketing plans that align with our goals and objectives.

Key Responsibilities
  • Brand Positioning: Establish a brand's positioning strategy in line with our goals and objectives.
  • Integrated Communication: Develop an integrated communication strategy to improve brand value and preference.
  • Media Management: Effectively manage media resources to maximize available budgets.
  • Team Management: Lead and manage all marketing, advertisement, and promotional personnel and activities.
  • Market Understanding: Understand services offered, their positioning, and brand management using integrated communication tools.
  • Business Planning: Formulate business plans for overall growth and achievement of top and bottom-line profitability.
  • Event Execution: Ensure that all brand building strategies/exercises are enforced in all events and territories.
  • Media Liaison: Liaise with Media Groups to establish effective brand-specific communication methodologies.
Promotions & Events
  • Event Identification: Identify upcoming events for promotions and marketing activities.
  • Event Planning: Plan and implement promotions and event strategies for available projects.
  • Marketing Materials: Ensure that all marketing materials needed for promotions are designed and delivered to the field within defined timeframes and with necessary approvals.
  • Outdoor Broadcast: Ensure that outdoor broadcast services are placed at optimal positions (billboards/hoardings).
  • Project Timelines: Ensure that specific project timelines and minimum time requirements are met.
  • Media Placement: Ensure that outdoor media communication is placed with photographs and captions.
  • Brand Consistency: Maintain consistency in the brand image.
  • POS Solutions: Provide innovative solutions and proposals for new POS materials for specific services or projects.
Media Groups Management
  • Media Buying: Plan and coordinate with media groups/agencies for media buying.
  • Advertising Tracking: Track advertising maintained with media groups/agencies.
  • Campaign Evaluation: Evaluate the success of advertising campaigns and take corrective steps.
  • Agency Deliverables: Set agency deliverables regarding the communication strategy.
  • Internal Resource Utilization: Ensure internal manpower is utilized to achieve quality output.
Budgeting & Planning
  • Annual Budget: Prepare the annual marketing budget for consultation with top management and assign resources to specific services or projects.
  • Marketing Calendar: Prepare the annual marketing calendar and product specification catalogs.
  • Budget Review: Review the budgets and make recommendations to management as deemed necessary.
Job Requirements

The ideal candidate will possess negotiation skills, analytical skills, teamwork, vendor management, media/event planning, marketing management & planning, advertising and promotions, customer behavior analysis, staying abreast with current market trends, and decision-making abilities.

About Jagah Online

Jagah Online is a dynamic and growing company that requires a highly skilled marketing professional to lead our marketing efforts. If you have what it takes to succeed in this role, we encourage you to apply.



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