Digital Marketing Director

5 days ago


Lahore, Punjab, Pakistan STARZPLAY Full time
Position Overview:
We are seeking a data-driven Performance Marketing Manager to lead and grow our digital marketing strategies. The ideal candidate will have a proven performance marketing track record and manage campaigns across various digital channels to drive customer acquisition.

Key Responsibilities:
* Implement comprehensive performance marketing strategies to achieve business objectives, such as driving traffic, conversions, and revenue growth through multiple digital channels.
* Oversee and manage digital marketing campaigns across paid search, display, social media, and programmatic channels, ensuring optimal spending and CPA achievement.

Analytics and Reporting:
* Prepare and present detailed reports on campaign performance, including key metrics, trends, and actionable recommendations for improvement.
* Drive recurring optimization cycles and lead a team of analysts to ensure strong performance output, leveraging tools like AppsFlyer, GA4, and Tableau for data analysis.

Affiliate Marketing Management:
* Develop, execute, and optimize affiliate marketing strategies to drive traffic, conversions, and revenue growth, collaborating with internal teams to create compelling promotional materials and campaigns.
* Identify and onboard new affiliate partners to expand the program, ensuring compliance with terms and conditions.

Fraud Prevention & Detection:
* Monitor affiliate activities to identify and prevent fraudulent behavior, implementing fraud detection tools and techniques to safeguard the affiliate program, such as mFilterit and Protect360.
* Conduct regular affiliate traffic and conversion audits to ensure program terms compliance.

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