Senior Content Developer

1 day ago

Multan, Punjab, Pakistan beBeeContent Full time $60,000 - $90,000
Job Overview

We are seeking a highly skilled and innovative Creative Content Specialist to develop compelling, data-driven copy that drives lead generation and patient acquisition.

Key Responsibilities:
  • Design, test, and refine ad copy for various paid campaigns to enhance click-through rates and conversion rates.
  • Audit and optimize existing web and landing page copy to minimize messaging friction and improve user engagement.
  • Craft engaging email campaigns for onboarding, follow-ups, re-engagement, and promotions to effectively guide prospects through the sales funnel.
  • Collaborate with the content and SEO teams to ensure copy is keyword-informed and balances SEO with readability.
  • Develop and maintain case studies, proposals, presentations, and other sales collateral to support the sales team in closing deals.
  • Analyze copy performance using analytics and feedback to inform future iterations.
  • Work closely with cross-functional teams to ensure messaging aligns with campaign objectives and brand guidelines.
Required Skills and Qualifications:
  • Bachelor's Degree: A degree in Marketing, Communications, Journalism, English, or a related field.
  • Experience: Minimum of 3 years of experience in copywriting, preferably within the healthcare or lead-generation industries.
  • Technical Proficiency: Familiarity with tools like Google Analytics/GA4, Hotjar, Google Ads, email platforms, and CRM-integrated messaging.
  • SEO & UX Writing: Strong understanding of SEO principles and UX writing best practices.
  • Analytical Skills: Ability to interpret data and performance metrics to refine copy strategies.
  • Communication Skills: Excellent written and verbal communication skills, with a keen attention to detail.
  • Collaboration: Proven ability to work effectively in a team environment and collaborate with cross-functional teams.
  • Certifications: Copywriting certifications or additional coursework in digital marketing, SEO, or UX writing.

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