
Paid Advertising Executive
5 days ago
We're looking for a Paid Advertising Executive to join our team at Purpose Path. As a key member of our business growth division, you will be responsible for developing and executing paid advertising strategies that drive results.
Responsibilities:- Develop and execute paid advertising strategies across Search, Display, and Video platforms.
- Manage campaign budgets and optimize ad spend to achieve high ROI.
- Conduct thorough keyword research, craft compelling ad copy, and analyze campaign performance data to inform future decisions.
- Daily optimization tasks include negative keyword mining, bid adjustments, and ad text testing to ensure maximum efficiency.
- Investigate and resolve campaign issues through platform support and troubleshooting.
- Prepare detailed monthly reports for internal review and client updates.
- Collaborate with the Account Management Team to ensure seamless client success.
- Strong communication and organizational skills are essential for this role.
- Proven track record of improving account performance for Google PPC campaigns.
- At least 2 years of experience in conversion marketing, preferably in e-commerce or real estate.
- Experience managing complex projects and large client budgets.
- Proficiency in digital reporting, tagging, tracking, and analytics tools, including Google Analytics and Google Tag Manager.
- Ability to analyze data and uncover insights to drive campaign optimization.
- Experience managing multiple stakeholders and large-scale projects.
- Basic design skills and an eye for good design.
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