Paid Advertising Executive

5 days ago


Karachi, Sindh, Pakistan Purpose Path Full time

We're looking for a Paid Advertising Executive to join our team at Purpose Path. As a key member of our business growth division, you will be responsible for developing and executing paid advertising strategies that drive results.

Responsibilities:
  • Develop and execute paid advertising strategies across Search, Display, and Video platforms.
  • Manage campaign budgets and optimize ad spend to achieve high ROI.
  • Conduct thorough keyword research, craft compelling ad copy, and analyze campaign performance data to inform future decisions.
  • Daily optimization tasks include negative keyword mining, bid adjustments, and ad text testing to ensure maximum efficiency.
  • Investigate and resolve campaign issues through platform support and troubleshooting.
  • Prepare detailed monthly reports for internal review and client updates.
  • Collaborate with the Account Management Team to ensure seamless client success.
Requirements:
  • Strong communication and organizational skills are essential for this role.
  • Proven track record of improving account performance for Google PPC campaigns.
  • At least 2 years of experience in conversion marketing, preferably in e-commerce or real estate.
  • Experience managing complex projects and large client budgets.
  • Proficiency in digital reporting, tagging, tracking, and analytics tools, including Google Analytics and Google Tag Manager.
  • Ability to analyze data and uncover insights to drive campaign optimization.
  • Experience managing multiple stakeholders and large-scale projects.
  • Basic design skills and an eye for good design.


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