
IT and Marketing Specialist
5 days ago
As an IT and Marketing Specialist, you will play a crucial role in developing and executing digital marketing strategies that drive business growth. This is an exciting opportunity to combine your IT and creative marketing skills to make a real impact on our company's success.
Responsibilities:
- Develop and implement long-term marketing strategies, collaborating with the management team to drive business growth.
- Establish and maintain a brand's online presence through engaging content creation and compelling digital marketing campaigns.
- Produce captivating marketing videos for social media platforms using advanced AI technology.
- Manage and maintain digital media archives, including photos and videos.
- Design and execute targeted marketing campaigns to attract new customers.
- Collaborate with internal teams to create and promote engaging content across various channels.
- Identify and explore new demographics or regions for targeted marketing initiatives.
- Analyze performance reports using Google Analytics to optimize marketing efforts.
- Stay up-to-date with the latest SEO trends to enhance internet search rankings.
- Lead keyword research and optimization to improve content visibility.
- Ensure consistent branding across all communications and marketing materials.
- Oversee the production of marketing communications and promotional materials.
- Track and report key performance indicators to measure marketing campaign success.
- Maintain the WordPress website, ensuring it remains up-to-date and secure.
- Troubleshoot and resolve ongoing IT issues.
- Provide technical support to employees, addressing basic computer needs and managing IT solutions.
- Install and configure new software programs, implementing routine maintenance and upgrades.
- Demonstrate flexibility and adaptability to perform other duties as requested by senior management.
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